Market intelligence is knowledge about everything that is relevant to your chosen market such as: size in volume, size in money terms, geographic area, competitors, what competitors do, age of the market, state of maturity, competitors market share, ...

The best way to establish a new niche is to combine offering with location. So a successful local offering taken national might work. Equally, something that works well in one locality could easily work in another locality. Also consider selling poin...