Swings and Roundabouts: When Growth Hides Poor Profitability
A healthy bank balance can hide an unhealthy mix of work. Without understanding profit job by job, a growing business may be succeeding more by accident than by design....
A healthy bank balance can hide an unhealthy mix of work. Without understanding profit job by job, a growing business may be succeeding more by accident than by design....
The best way to increase sales is to make sure each new sale acquires a customer that can come back for another sale. Treat the sales process as a service that makes it easy for the customer to make a decision and to buy....
A scaleable business is one that uses each sale to build residual value or ongoing income for the business. To achieve this you have to look beyond a simple sales transaction and look more in terms of customer acquisition and trust building....
The best way to increase sales month on month is to sell something that generates income from the point of sale. So a satellite TV subscription is a better thing to sell than a freeview box, because after the subscription sale you get a monthly incom...