Spending on training employees is not without risk, but not training employees is also risky. The trick is to get the balance right and work with the employee to find the right mix of short and long term incentives and commitment - on both sides.

The best way to establish a new niche is to combine offering with location. So a successful local offering taken national might work. Equally, something that works well in one locality could easily work in another locality. Also consider selling poin